Camperdown DNA:

The brief: New look website, brochure, exhibition, press, radio, environmental and social.

You name it...I covered it all. An opportunity to stick my size-14 Art Director boots in the audacious and upbeat brand campaign.

Camperdown DNA adopts a familiar look and feel - wrapped around an urban hip-fashion style, layout, and direction. Interspersed with a New York typography style, supported b by Instagram-style images of Camperdown’s sassy community. With high-impact and record sales from customer enquirers (soon after campaign launch), the work received excellent thanks from the client and sales team.